← The Voga Blog

Let’s embrace the iconic interior

What do the words iconic interior mean to you? Straight away certain fads and trends probably spring to mind. Iconic tends to refer to designs that have stood out and captured the minds of home-owners looking for something distinctive. Our tastes do change as we mature, and you may look back and wonder what you were thinking when you opted for those crushed orange velvet curtains.

Over the years styles have arrived and departed and very often roll back around over (and over) again. Fashion is certainly fickle but it does make things more interesting, from what we wear to how we decorate our homes.

To me, fashion is ceaselessly fascinating because it is an expression of self.

Dame Anna Wintour DBE – British-American journalist and editor.

Ms Wintour hit the nail on its proverbial head - fashion is about expression - styling your life according to who you are. Look around your home and consider how it makes you feel. Happy? Satisfied? Does it make you glad to open your front door and step inside to a place you have lovingly created?  It’s important to make your own mark on your home and it should reflect your personality and taste. If your home doesn’t fill you with a sense of belonging then it might be time to make a few changes. Need a little inspiration? Let’s check out a few iconic interior trends from the past few years.

Bohemian.

Furniture is fashioned from natural materials and homes have a relaxed, carefree feel and a chilled-out vibe. The bohemian trend harks back to nature and being free of spirit, embracing earthy tones such as orange, yellow and purple. Culture and nature are the mainstays of this trend and you won’t see clean-lines or modernistic features.

Bold & Bright.

Mary Quant brought with her a passion for strong shapes and bold colour, and the 1960’s is famed for being swinging with liveliness and vivacity. The bright and robust look still stands today and there’s been a revival of loud and proud Pop Art.

Check out the Ball Chair by VOGA. Inspired by Eero Aarnio this iconic design heralds from 1963 and combines a shiny fibreglass shell with a luxury cashmere interior. The design is famous, even appearing in movies such as Men in Black and James Bond.

Mid-Century Modern.

Retro rocks and the recent success of the hit show “Mad Men” has only served to bring vintage style back to the fore again. There’s an underlying current of authority and strength mixed with sensuality. We’re talking rich textures such as velvet, vivid colours and shimmering metallic accents.

Eclectic Mis-Match.

What do you get when you cross retro, vintage, bold colours and vivid pattern? Wonderfully mis-matched décor that is so bright and fabulous that it works. Get lost minimalism, this is no place for you!  

Scandi Style

The Swedish are known for living a balanced life and embrace the concept of lagom (not too little, not too much). It’s about not overdressing your home but providing it with the right furnishings and decoration to make it feel cosy, comfortable and a place where you feel a sense of belonging and contentment.

Clean Lines.

The rise of the white box – where neutral is king and clutter is a dirty word. This cotemporary and ultra-modern style suits those who enjoy order, calm and a place for everything. Clever storage plays a huge part here and there’s no room for frills and flounces.

If it’s sleek and chic you’re after then consider the Tulip Dining Table by VOGA. Inspired by Eero Saarinen this is a distinctive piece, with a solid, curved aluminium base.

Floral & Chintz.

Pastels are the top of the list here - baby blue and soft pink reign supreme. It’s all about patterns and prints, with twee bunting adorning the walls. There’s a floral teapot in the kitchen and a spotty tea-towel ready to dry up the pretty china teacups. Furniture is real wood and chunky and would look at home in any fine country cottage.

Make VOGA your Iconic Style.

Here at VOGA we take our interiors seriously (but not too seriously). We like the idea of having fun and understand that fashions come and go. Come and take a look at our beautiful mid-century and Scandinavian inspired furniture, with a focus on some of the most renowned designers in the world. We have stylish interiors to suit every taste, and we’re sure you will find complementary pieces that will bring out the best in your home.


Trends come and go but style always stays with VOGA.